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Wireless carriers hope to temper iPhone 5 margin pain

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Excerpt courtesy of "Yahoo! News - Latest News & Headlines" RSS feed.

Sun, 15 Jan 2023 17:45:15 -0800

Wireless carriers hope to temper iPhone 5 margin pain
NEW YORK/SINGAPORE (Reuters) - For mobile service providers like AT&T Inc, it's not enough that consumers came out in droves to buy the newest iPhone from Apple Inc. They need people to dig more deeply into their wallets each month to pay for data services, such as mobile video, to cushion the impact of the iPhone's steep price tag on the carriers' bottom lines. Wireless service operators typically subsidize the cost of smartphones, offering discounts to consumers to lock them into two-year service contracts. ...

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