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ExtremeTech Books: Big Promotion on Amazon

I just found out from my executive editor's blog that there is a Big ExtremeTech Books Promo over at Amazon.com , which includes one book that is 60% off. My Hacking Digital Cameras book is also on that list at 34% off for $16.49.

What I don't get is how the marketing gurus comes up with the list price for these books . . . such as why is Hacking Digital Cameras listed for $24.99, while other books are listed for $29.99 or $19.99?

Chieh Cheng
Wed, 24 Aug 2005 10:58:26 -0700

While on the topic of this promotion, there is another ExtremeTech book that may be of interest to an acclaimed photographer like yourself, Hacking Photoshop CS2. Hacking Photoshop CS2, written by Shangara Singh, is due out in October 3, 2005, just a few weeks after my Hacking Digital Cameras book. And maybe (I haven't read it yet) it's the perfect companion to my book. Topics includes

• Faster Photoshop startup
• Customizing the Photoshop interface
• Hacking Photoshop’s Tools
• Access hidden dialog buttons
• Hacks for Masks, Layers, Paths, Curves and Selections
• Camera Raw tricks

The last item on this topic list seems particularily useful as a companion to the my book, because Hacking Digital Cameras also included a chapter on enabling, using, and converting raw format. If you read my article on "Shoot in RAW, Always!" then these two books would probably be mighty useful to you.

Chieh Cheng
Wed, 24 Aug 2005 11:14:03 -0700

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