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What is Moreover monitoring?
Breezing through the RSS logs today, I noticed a Moreoverbot. Never heard of this bot before, I went over to its associated site, http://www.moreover.com/. It turned out that Moreover is a company that helps businesses monitor and analyze blogs. With marketing slogans like "Turning Information into Competitive Advantage", "Current Awareness", and "Media Monitoring", they make me wondering what Moreover is trying to monitor from the Camera Hacker web site. We all know that the commercial entities have been trying to capitalize on blogging and trying to change consumer perception through this communication channel. But what is Moreover trying to accomplish by analyzing this site? Could it be that a camera manufacturer has hired Moreover to keep tab on the hacking community? Are they simply waiting for a copyright infringement? Or, perhaps, venture capitalists are trying to spot the next digital camera trend?
Chieh Cheng
Thu, 28 Jul 2005 18:19:27 -0700
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